Transat's share price has declined over the past 5 years (vs +31% for peers and +82% for the S&P/TSX Index)
The Situation
Alarming Performance
Average EBITDAR margin (2020-2024): Worst performance in the industry with a gap of 2,290 basis points
Total debt/EBITDAR ratio: Fragile balance despite CEEFC debt restructuring
Despite its potential, Transat has suffered from poor management for years. Shareholders, employees, and creditors deserve better.
The Solution
Our proposal to build a
stronger, recapitalized, and thriving Transat
Agile and
Reinforced Governance
Reduce the board from 11 to 6 experienced members, including 3 new directors:
Pierre Karl Péladeau, André Brosseau (chair) and Jean-Marc Léger
Recapitalization
Repair the balance sheet and finance growth through fleet modernization and integration of new technologies
Strategic
Review
Comprehensive assessment of strategic direction, capital allocation, cost structure, partnerships, and strategic alternatives
Operational
Excellence
Return to profitability with world-class margins and financial performance worthy of industry leaders
A Revitalization Beneficial to All
Shareholders
Financial stability and clear strategic plan to recreate sustainable value
Employees
Protection of existing positions and creation of new jobs
Creditors
Strengthened balance sheet and improved performance to create value
CEEFC
Credible path for taxpayers to recover their investment granted by the federal government
Consumers
Better service and increased competition for Quebec and Canadian travelers
Who We Are
A Proven Track Record
of Value Creation
Pierre Karl Péladeau has an exceptional track record in corporate transformation
Québecor in numbers:
+687%
Increase in Québecor shares under
Mr. Péladeau's leadership (20 years)
10000+
dont 5 000 emplois au Québec
Billions $
invested in the Québec and Canadian economy
Founded in 1950
in Québec
Our Proposed Directors
Pierre Karl Péladeau
Director
President and Chief Executive Officer at Québecor and Vidéotron.
André Brosseau
Director
Governor for the Montréal Alouettes of the Canadian Football League (CFL). Former CIBC, Blackmont Capital, director of Alithya and Québecor Média.
Jean-Marc Léger
Director
Économiste et fondateur de la firme Léger.Fondateur du réseau WIN et président du C.A. de l’Université du Québec à Montréal.
Next Steps
Change Must
Begin Now
Board
Renewal
Reduce to 6 members, integrate Messrs. Péladeau, Brosseau, and Léger. André Brosseau becomes Chairman.
Immediate
Recapitalization
Inject the necessary capital to repair the balance sheet and invest in growth.
Comprehensive Strategic Review
Launch an in-depth analysis supervised by a new board committee.
News
The Latest News
Financial results falling short of expectations and a lack of sense of urgency among...
December 19, 2025 : Financière Outremont inc.
Transat A.T. Inc.'s Board of Directors is once again seeking to postpone its obligations to...
December 15, 2025 : Financière Outremont inc.
Transat agrees to Péladeau’s request for board vote
December 15, 2025 : The Globe and Mail
Air Transat sets March 10 for shareholder meeting following Péladeau requests
December 15, 2025 : The Canadian Press
Strike notice at Air Transat: PKP offers to act as mediator
December 8, 2025 : Pax News
Air Transat to begin suspending flights Monday after pilots issue strike notice
December 7, 2025 : The Globe & Mail
Air Transat flight cancellations to start Monday as pilots issue 72-hour strike notice
December 7, 2025 : The Gazette
Air Transat (TSX: TRZ) - A deplorable situation demonstrating the Board of Directors...
December 7, 2025 : Financière Outremont inc.
Why Péladeau is right – this time – about solutions to Transat’s financial woes
December 3rd, 2025 : The Globe & Mail
Air Transat pilots vote overwhelmingly for strike mandate
December 3rd, 2025 : Global News
Pierre Karl Péladeau calls for major changes to Transat A.T.’s Board of Directors
December 2nd, 2025 : Pax Global Media
Transat investor Pierre Karl Péladeau calls for review, board changes at struggling airline
December 1st, 2025 : Globe and Mail
Billionaire Peladeau Takes Another Run at Canadian Airline Transat
December 1st, 2025 : Bloomberg
Request for immediate action by the Board of directors of Transat A.T. inc. (TSX: TRZ)...
December 1st, 2025 : Financière Outremont Inc.
Transat A.T. (TSE:TRZ) Stock Price Crosses Below 50-Day Moving Average - Time to Sell?
November 27, 2025 : MarketBeat
Air Transat pilots open strike vote, picket in Montreal & Toronto
November 18, 2025 : Pax Global Media
‘Personal piñata’: Air Transat accused of inflating its prices during Air Canada dispute
August 27, 2025 : CTV News
Pierre Karl Peladeau mulls next steps in Transat takeover, slams debt deal
July 15, 2025 : Pax Global Media
Transat shareholders deserved a vote in the federal government’s bailout
July 14, 2025 : The Globe & Mail
Billionaire Peladeau Still Wants to Take Over Travel Company Transat
July 14, 2025 : Bloomberg
Transat pushes back as Péladeau moves to halt debt restructuring deal
June 30, 2025 : Pax Global Media
The proposed debt restructuring of Transat A.T. inc. through CEEFC is contrary to the interests...
June 27, 2025 : Financière Outremont inc.
Air Transat considering 80-person layoff amid financial turbulence
October 3, 2024 : Canadian Press/CTV News
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